About Us
Starting a horse business can feel overwhelming (and expensive). That’s where The Horse Girl Startup comes in.
I’m Alysia, a website designer and brand strategist who’s worked with equine businesses of all shapes and sizes. I learned pretty quickly that it wasn’t feasible for new business owners to invest thousands into custom design before they’re even off the ground.
I created The Horse Girl Startup to give equine entrepreneurs affordable, professional branding and business tools that make launching easier, faster, and a whole lot more fun.

Our Mission
At The Horse Girl Startup, our mission is simple: to help horse-loving women turn their passion into a business without breaking the bank. We believe every equine entrepreneur deserves access to beautiful, professional branding and clear, step-by-step resources that make starting a business feel empowering instead of overwhelming.

Why Choose The Horse Girl Startup
Your business deserves a strong start — and we’re here to help you get it. Instead of spending thousands on custom services, you can launch with confidence using DIY-friendly kits and templates designed specifically for equine businesses.
Semi-Custom Branding Kits: Beautiful designs you can personalize in Canva — and choose your level of exclusivity.
Equestrian-Specific Tools: Templates, guides, and resources built with the horse industry in mind.
Budget-Friendly, Professional Results: Look polished and professional from day one, without the custom price tag.
Ready to Launch Your Horse Business?
Don’t wait another season to get started. Have a look at our store and take the first step toward turning your horse business dream into reality.