5 Tips for Choosing Your Equine Business Name

Here’s the truth: your business name doesn’t have to be the most clever thing in the world. It just needs to:

Naming your horse business feels like one of those “fun” tasks that quickly spirals into an identity crisis. You want something catchy, professional, unique… but also personal. Oh, and you need it to work on a domain, Instagram handle, and maybe even a logo. Easy, right? 🙃

• Make sense for your audience
  
• Be easy to remember and say out loud
  
• Actually be available (legally + online)
  

So let’s break it down.

1. Start With Your Vibe

Before you do anything, take a minute to think about what you’re actually going to be offering as a business (plus how you want people to feel about it).

• Trainer or lesson program? → Something approachable and welcoming.
• Luxury boarding barn? → Elegant and professional.
• Equine bodyworker? → Calming, wellness-centered.
• Tack shop? → Practical but with personality.

Example: “Cedar Ridge Stables” feels traditional. “Kick On Equestrian” feels modern and a little edgy. Neither is wrong, it just depends on your vibe.

2. Keep It Simple

You don’t need five words and a tongue-twister. Short, clear, and memorable will win every time.

“Whispering Winds Equine Solutions LLC” might look fancy on paper, but you’ll be exhausted explaining it to clients at horse shows.

“Silver Spur Stables”? Way easier.

3. Check Availability Before You Get Attached

The quickest way to break your own heart? Falling in love with a name that’s already taken. Take it from someone who had to change their name TWICE because they didn’t do the legwork (guilty as charged).

Here’s your checklist:

• Google search it.
• Check your state or country’s business registry.
• Check for trademarks.
• Search domain names (Namecheap, Google Domains, etc.).
• Look up Instagram, Facebook, and TikTok handles.
  

Pro tip: Don’t get stuck if your exact name isn’t available on every platform. Add a little tweak like “co,” “official,” or “equestrian” if you need to.

4. Make Sure It Works Out Loud

Say it. Out loud. A few times. Pretend you’re telling a potential client about your business and what you do:

“Yeah, I started [Insert Business Name] to help people exactly like you!”

If you feel like it’s awkward to say or a mouthful, you probably have some refining to do. You want it to roll off the tongue, while still being unique and memorable.

5. Trust Yourself, But Get Help if You Need It

At the end of the day, your name needs to feel good to you. If it makes you smile and feels aligned with your vision, that’s a strong sign you’re on the right track.

But don’t just trust yourself – ask a barn friend or two. Sometimes what sounds perfect in your head lands totally differently out loud.

Pro tip: Avoid asking family members or friends who aren’t your target horse girl audience. Their opinion doesn’t really matter, even though we love them!!

Your Final Pep Talk

Choosing a business name is a big deal, but you shouldn’t let it trip you up. Yes – your name is important. But at the end of the day, it’s your brand, your services, and the experience you give your clients that’s going to help you stand out. 

So the moral of this story? Pick a name that feels like you. Double check that it’s available (in multiple places), and then move on to building out the rest of your dream business. And remember: done is always going to be better than perfect. You can always update or pivot as you grow 🐴