Get 10% off Your First HGS order to celebrate our launch with code LAUNCHYAY10

brand-strategy-for-equine-businesses
3
2

The Brand Strategy Workbook for Equine Businesses

Original price was: $45.00.Current price is: $27.00.

Struggling to attract the right clients, or feeling like your horse business is blending in with everyone else? That’s why we created The Brand Strategy Workbook for horse girls. Inside, you’ll walk through specific prompts and exercises made for your equine business. At the end, you’ll walk away with a clear brand foundation to help you grab the attention of your dream clients.

  • Brand Foundation — define your mission + vision with guided reflection prompts
  • Values — choose your 3–5 core values (your “barn rules”) and what they look like in action
  • Personality — decide how your brand should “feel” to clients, with equine-specific examples
  • Voice — build voice guidelines and a do/don’t list for consistency
  • Carve Out Your Space — identify your competitors, find the gaps, and define your unique edge
  • Visual Identity — choose your logo direction, brand colors, fonts, and imagery style
  • Strategy Snapshot — pull everything into one clear brand guide you can reference anytime
  • Equine business owners who feel like their brand isn’t landing with the right clients
  • Horse girls struggling with imposter syndrome or “blending in” with everyone else
  • Entrepreneurs starting fresh and wanting to build their brand foundation the right way from day one
  • Existing businesses ready for a brand refresh to attract dream clients and stand out
  • Finally get clarity on your brand’s mission, vision, values, and personality so you can stand out in a crowded horse world
  • Simple, guided exercises — no fluff, no jargon, just the exact steps you need
  • Equine-specific examples and journaling prompts so you can see how it fits your business
  • Covers both strategy and visuals, so you walk away with a complete brand foundation
  • Designed to be approachable, supportive, and fun — like a barn bestie cheering you on

Stop dreaming and start doing

Hey, Horse Girl.

If you’re struggling to attract the right clients, second-guessing your voice, or feeling like your business is blending into the crowd — you’re not alone. Most horse business owners skip the strategy and jump straight into logos or Instagram.


The Brand Strategy Workbook fixes that. Inside, you’ll work through equine-specific prompts and exercises to build a strong, memorable brand foundation that feels like you.

Other Products You Might Like

Related products