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Pricing Your Services Mini Workbook

$15.00

Take the guesswork out of your pricing. This equine business mini workbook gives you a simple, no-nonsense formula to calculate your rates, cover your expenses, and pay yourself what you deserve. Comes with both printable and fillable PDF formats.

  • Expense Worksheet — calculate your monthly costs and overhead
  • Step-by-Step Formula — find your baseline price per service or client
  • Pricing Calculator Table — keep your numbers clear and organized
  • Adjustment Strategies — refine your pricing with bundling, expense trimming, or demand-building
  • Journaling Prompts — work through the mindset side of charging what you’re worth
  • Final Pep Talk — encouragement to own your new rates and share them with confidence
  • Equine business owners who are tired of guessing what to charge
  • Horse girls who want to stop undercharging and start building sustainable income
  • Service providers like trainers, bodyworkers, and photographers who need a clear formula to calculate rates
  • New entrepreneurs who want a quick, approachable guide to pricing before they launch
  • Takes the guesswork out of setting your rates with a clear, no-nonsense formula
  • Helps you calculate what it really costs to run your equine business each month
  • Gives you confidence to stop undercharging and start paying yourself fairly
  • Includes mindset journaling prompts to tackle the mental blocks around raising prices
  • Designed for horse girls who want a simple, supportive system — not an overwhelming spreadsheet

Stop dreaming and start doing

Hey, Horse Girl.

Stop guessing your prices. Most equine businesses struggle because the math doesn’t add up — expenses pile up, income stays flat, and the owner ends up stressed, burnt out, and broke.

The Pricing Your Services Mini Workbook changes that. Inside, you’ll walk through a simple step-by-step process to find your baseline price — the number that supports you and your horse business. From there, you’ll refine, bundle, and adjust until your pricing feels both realistic and profitable.

This isn’t just about numbers — it’s about mindset, too. With journaling prompts and a final pep talk, you’ll walk away with more than just a rate sheet: you’ll have the confidence to own your prices out loud, update your website, and stop apologizing for what you charge.

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