Get 10% off Your First HGS order to celebrate our launch with code LAUNCHYAY10

The Social Media Guide for Horse Girls

$25.00

Stop feeling overwhelmed by social media and finally learn how to use it to grow your equine business — without losing your barn time (or your sanity).

If you’ve ever sat staring at Instagram wondering what to post, you’re not alone. This workbook breaks down everything you need to know to create social media content that actually works — for your business, your clients, and your schedule.

  • Intro and Foundations: How social fits into your marketing and where it does not
  • Content Pillars: Pick 3 to 5 pillars and brainstorm post ideas for each
  • Content That Works: Problem and solution framework, evergreen vs. trendy with a mini exercise
  • Planning and Scheduling: Weekly posting rhythm, batching workflow, pillar to day planning sheet
  • Boosting Visibility: Bio and profile optimization, hashtag basics, simple engagement system
  • Staying Consistent: Repurpose plans and burnout prevention checklist
  • Worksheets and Templates: Pillar picker, post brainstorm, weekly schedule, workflow map, visibility checklist
  • Equine business owners who want a practical posting plan
  • Trainers, lesson barns, bodyworkers, photographers, and service based horse businesses
  • Horse girls who have used social media for fun and now need it to support a real business
  • Anyone who wants consistent content that attracts paying clients, not just views
  • Clarity without the fluff: Learn what to post and why so every piece of content has a job.
  • Made for horse girls: Examples and prompts written for lesson barns, trainers, bodyworkers, photographers, and more.
  • Consistency made simple: Set a schedule you can actually keep and stop ghosting your audience.
  • Grow the right audience: Use basic visibility tactics so the people who find you are the ones who book you.
  • Zero “salesy” vibes: Sell by being helpful, not pushy.

Stop dreaming and start doing

Hey, Horse Girl.

You know you’re supposed to post on social media to grow your equine business… but it’s hard. Dreaming up content, knowing when (and how much to post), working with hashtags – it’s all too much. And trying to do it on top of running your business? Ooof.


That’s exactly why I created this workbook. Take your social strategy from stressful to effective without spending all of your time scrolling through Instagram for inspiration. This guide will walk you through the basics of social media, and help you create a strategy and workflow that works for you.


Ready to attract your dream client through social media? Grab the workbook now.