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The Website Copywriting Workbook

Original price was: $45.00.Current price is: $39.00.

The Website Copywriting Workbook guides equine entrepreneurs through simple, step-by-step exercises to craft clear, client-focused words for their site. With equine-specific prompts, SEO-friendly tips, and ready-to-use templates, you’ll walk away with polished copy for your Home, About, Services, and Contact pages — without the blank-page stress.

  • Pre-Copy Foundation — clarify your mission, dream client, and offers before writing
  • Value Proposition — define what makes your equine business stand out
  • Headlines That Hook — create SEO-friendly, client-focused headlines
  • Pain Points + Solutions — show dream clients you understand their struggles (and have answers)
  • Tell Your Story — write an About page that connects to clients while sharing your journey
  • Calls to Action — craft CTAs that guide clients to book, buy, or connect
  • Copy Checklist & Templates — practical tools in Google Sheets for writing and organizing
  • Website Copy Map — outline and polish your Home, About, Services, and Contact pages
  • Equine entrepreneurs ready to launch a professional website that attracts clients
  • Horse girls who feel “stuck” staring at a blank page and don’t know what to write
  • Business owners who want words that sound natural, approachable, and client-focused
  • Anyone who wants to DIY their website copy without hiring a copywriter
  • Guides you step-by-step through writing website copy that feels clear, confident, and 100% like you
  • Helps you attract dream clients with words that connect — not stiff, salesy copy
  • Equine-specific prompts and examples make it simple to apply to your business
  • Includes SEO-friendly tips so clients can actually find you online
  • Comes with a copy checklist + templates to keep everything organized and easy to publish

Stop dreaming and start doing

Hey, Horse Girl.

Does writing your website copy make you break out in hives? You’re not alone. Most equine entrepreneurs can talk for hours about their services, but when it comes to putting it into words for their website… cue the blank page panic.

That’s why I created The Website Copywriting Workbook — a guided, equine-specific workbook that takes you from fuzzy ideas to client-focused, SEO-friendly copy you can confidently put on your site. Through clear exercises, real-world examples, and practical templates, you’ll learn how to:

  • Write headlines that actually get clients to keep scrolling
  • Share your story in a way that connects with readers
  • Highlight your offers so clients instantly understand the value
  • Add SEO-friendly keywords without sounding fake or forced
  • Create calls to action that guide people to book, buy, or connect

By the end, you’ll have polished website copy for your Home, About, Services, and Contact pages — plus a copy checklist and templates to make sure nothing gets missed. Because your website should do more than look pretty — it should bring in clients.

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